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This book follows a 6-week program so you can make real-time changes to your finances as you read. It covers credit cards in-depth and teaches other great financial secrets. I recommend reading The Simple Plan to Wealth first because I liked it more, but you will not waste your time reading this book. Some may even prefer it because of the structure that the book follows.

One might argue that one of the most important activities in a business is customer development and research. Skipping that one step can cause years of misguided work. The Mom Test teaches not only how to ask questions, but it teaches how to build the correct questions. I would have saved countless years of wasted time if I had read this book years ago. I recommend it to anyone who wants to build what customers want.