Most people who live in places with different seasons have to have clothing to match the weather. In the winter, people have big coats and clothing that isn’t all that fashionable.
A clothing brand that allows you to control the temperature of your body so it doesn’t matter if you’re in cold climates or warm climates. The clothes would be more fashionable than the current winter attire.
You live in Utah and during three months of the year, you normally have to wear layers of clothing to stay warm. If you had temperature-controlled clothes, you could turn up the heat in cold conditions and could wear the same thing in the winter or summer.