One might argue that one of the most important activities in a business is customer development and research. Skipping that one step can cause years of misguided work. The Mom Test teaches not only how to ask questions, but it teaches how to build the correct questions. I would have saved countless years of wasted time if I had read this book years ago. I recommend it to anyone who wants to build what customers want.
As an entrepreneur, you need to be learning. The lessons taught via Uber’s history about the importance of culture and power are valuable. Companies built without great foundations can still fall. This book stands as a warning to all founders, so they don't make the mistakes that Travis Kalanick did while building Uber. Remember, money and power aren't everything.
Starting a company is hard. Even the best founders struggle to build great companies. This book is a great place to learn how to improve as a leader & CEO.